Studio Exploration — Coastal Resort & Spa
A complete token architecture and Figma component library for a heritage hospitality brand with no visual consistency across its digital and print touchpoints.
The Brief
A heritage hospitality brand operating across six touchpoints — website, menus, social presence, signage, packaging, and event materials — with no shared visual language between them. Each piece had been produced independently, and the brand had drifted into incoherence.
What Was Built
A complete design system delivered in eight weeks: colour token architecture with semantic layering, a typographic scale covering display through caption, a spatial system, and a Figma component library covering all core UI patterns. Full brand guidelines document included.
The Result
A brand that now looks right everywhere — not because every person who touches it has perfect taste and perfect memory, but because the system makes the right decisions available and the wrong decisions difficult.